My thoughts while waiting in traffic at the various red lights was the branding we intentionally or unintentionally do to ourselves to let others know who we are, our uniqueness or our style. Some people like to have unique license plates to make their car stand out, make a statement, express their humour or their status. Using bumper stickers follows the same rationale. I do think that people are pasting their car with less bumper stickers now than a decade ago. Are bumper stickers less in vogue or are people worried about getting a bumper sticker off of the car when they tire of the humour, the statement they are making or the sports team they have supported and cheered for? Another branding that is done is letting people know about your political preferences. This is done by being a registered voter, supporting your local candidate who is running for office by having signs pounded into your front lawn or writing editorial letters to your local paper.
The defining question to ask is what are the lines between branding yourself, expressing your personality and also maintaining privacy and not sharing everything about yourself with the world. I think we all have different tolerances for sharing our personal sides. How many of us could tolerate being part of a reality television show? I know I couldn't do it. I am definitely not a celebrity.